One of my favorite things about being a designer is creating logos. A lot of work goes into creating a real snazzy logo. Most people assume that design work is a simple process and we just kick stuff out round the clock. While that is true for a great many things, logos, for me, take the most time. Someone is trusting you to brand their company image. Its a pretty big responsibility.
The first thing I do when I get a new logo client, is ask them some questions about their business and I get a general feel for the image they want to convey. This is extremely important when building a logo. If a company has a traditional product but want an edgy look..that’s important for me to know.
After I get a good idea of the direction we are going I sit down and I spend several hours doing research on logo concepts and images that can be associated with the industry of the logo I am creating.
Next I pull out my trusty pencil and pad and I start sketching ideas, no matter how insane or off the wall. This helps me get the juices flowing. Once I start getting a few ideas flowing then I head over to the computer and start bringing those ideas to life. This is often the hardest and most time consuming part of the whole process. I have to turn my sketches into workable graphics there is no tutorial or class that can teach you how to do it. Ultimately its an enormous amount of trial and error.
Here is my logo concepts for a new garden and gift shop company. That asked that I create several logos ranging from mild to wild. In the end we were able to agree on a logo that we were both happy with.
Flowers:
This logo was fun to create. I made this logo about the same time I had to create the “Up Your Skirt Ale” logos since I had so much fun with the “T” on that logo I decided to plant the T on this one.
Modern:
I wanted at least one of the logos to be modern and sleek. I used a modern clean san-serif font and used earthy muted colors. I also dropped the “u” in trug and replaced it with a modern looking trug. 
Artistic:
This was my third design. I again used the “Trug” from the first logo and placed the word Garden in a trug of its own. In the end as much as we all loved this logo it was just a little to much for the vast dynamics that their logo would be used.
Tags: Beer Label. Microbrew, Company Profile, Graphic Design, Layout, Logos, Marketing Material, Tulsa Oklahoma
